Most funding organisations follow a similar funding plan which involves the following stages:
Many organisations, charities, group and trusts depend on the income from grants and fundraisers, and the support of their sponsors; many could not survive without this type of partnership.
Having a planned and organised approach to generating revenue can make all the difference when approaching potential sponsors, gaming trusts or running a fundraising event. Allocate some time to enable you to capitalise on potential opportunities.
Having the right people in the right place can make all the difference when raising funds for your cause. It is useful to appoint a dedicated person to run a fundraising portfolio, or establish a committee that can determine the priorities and identify potential sources of funds. Successful sponsorship, fundraising and grant applications take time, so allowing an adequate lead in to plan and prepare may give your club the advantage you need.
Funders and Businesses like to be associated with organisations and projects that match their values. It helps to build their reputation within the community, generates goodwill and can be considered as a cost-effective alternative to traditional advertising.
Determine what purpose the funds are being raised for and develop a fundraising plan which prioritises and identifies the potential source of the funds.
The more information you can provide the better. If people know who you are and understand what you do, then they are more likely to listen and give the support required. Prepare a one-page document that creates a good first impression about how you engage with your stakeholders and the community. People give to people; ensure your potential donors know the faces behind the names, understand your cause, and can relate to the purpose of your project.
Understand and find out as much as you can about your sponsor, target group or funders requirements. The more you know about them the easier it is to identify benefits you can offer to them. When running a fundraiser, think about your target audience; don't continually ask your membership as there may be other potential opportunities by targeting the wider community.
How you communicate with sponsors, stakeholders funders and trusts is vital to your success. Establish a communications and promotions plan that is targeted and specific to each opportunity. Most funders like to feel involved and to be kept informed about what's happening with their group and their funded activities.
Acknowledge donors in numerous ways such as annual reports, invites to events, certificates of appreciation, newsletters, social media, phone calls and letters from your members.
Finally, don't do it at the last minute. Give the application plenty of time. The assessment, negotiation and planning involved in raising funds can take a while. Allow plenty of lead-in and planning time.
Local funding advisors can support you with your application.
Contact your local council funding advisor for local advice
Contact the Department of Internal Affair's Community Operations Team for national funding advice:
Funding HQ provides cost-effective access to leading expertise and resources, particularly when the funding landscape is changing fast.
The Funding Network are passionate about connecting grassroots change-making organisations with the people, tools and resources to generate flexible funds, which power up their ongoing capacity to thrive.
Exult is one of New Zealand’s leading training providers for the community sector. Their mission is to provide training and support that inspires, equips and re-energises community organisations. They pride themselves in providing practical resources in everyday language. theybelieve that people (and organisations) thrive when they are given real support without all the ‘fluff and jargon’ – so that’s what they do.
IresonCo is a strategic fundraising and project management consultancy based in Napier. The IresonCo team has secured significant funding for social and community infrastructure in Hawke's Bay, and can help you develop a strategic funding plan for your project.
Alesha Hope is a Fundraising Consultant based in Hawke’s Bay, supporting organisations to grow their fundraising capabilities and capacity throughout Aotearoa. Alesha has over a decade of experience in developing and delivery fundraising strategies to achieve financial growth in both Australia and Aotearoa.
Alesha creates sustainable fundraising strategies for charitable organisations (including operational fundraising and capital projects), so they will be empowered to generate the funds they need to increase their impact on the causes they are addressing.
Sports Link is a not-for-profit Charitable Trust with the aim of supporting participation and growth in sport throughout Hawkes Bay, by removing the administration obstacle many Clubs face.
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